What is Digital Marketing?
with the rapid progression of technology, digital marketing strategy has become
of great importance. This is a method that provides more advantages than the
traditional marketing method. When examined within the scope of the question of
what is digital marketing; That is
defined as the name given to the marketing process of companies or brands in
the digital environment. In today's our modern world, it appears as the newest
and most developed open marketing method.
What Is The Importance Of Digital
or brands prefer the digital marketing environment to introducing their
products or services. For this reason, it is observed that the questions of what is the use of digital marketing and
what is the purpose of digital marketing are stuck in mind. In this
context, digital marketing is the most accurate marketing strategy for
companies to reach more potential customers and the right mass. Advertising
performances can be reached with net values on the digital marketing platform.
Accordingly, mutual and healthy communication can be established with the
potential customer mass.
Where Is Digital Marketing Used?
1. On Websites
2. İn Blog Posts
3. In Interactive Tools
4. On Social Media Channels
5. Online PR Studies
6. On Brand Values such as Logo, Color or
7. Online Brochures and Catalogs
8. In infographics digital marketing is
What are the Types of Digital
Content marketing is known as a strategy that creates a
relationship of trust rather than income within the context of digital
marketing types. The most basic aim here is to increase the brand value by
providing actions such as attracting the attention of the target customer
group, gaining their trust and giving information.
emerges as the method that forms the main basis of digital marketing. By making
companies e-commerce sites suitable within the scope of search engine rules, it
ensures that they take place in the top pages of search results. As different
from the advertising, it is an organic work environment.
media marketing provides the promotion of services or products on a social
media platform. This method is frequently preferred because of its ability to
reach a large customer base with a small budget. Area of interest, age range,
gender, region, etc. details are arranged so reaching potential customers is
Email marketing is the direct method of reaching the
target audience within the scope of digital marketing types. Actions such as
promoting products or services, presenting offers, giving information or
celebrations are transmitted directly to the customer via email. Therefore, the
customer's return rate is quite high.
marketing is defined as advertising or sales made through the user. There are
two types of parties that make a profit in this type of variety. Affiliate
marketing supports the sale of products
or services in a variety of roles. The producer earns from the product, and the
sales partner earns a commission.
is the strategy of advertising on search engines results pages. While it is
possible to reach the organic top pages with SEO, a faster and more effective
result can be obtained with SEM. But the difference from SEO is that it is
paid. For this reason, success is directly proportional to the budget.
of the digital world take part in digital marketing advertisements. In general,
ıntroducing of products or services by social media phenomena is provided.
ads are among the main factors of digital marketing. It provides that the
products or services to be advertised are made transparently and clearly with display advertisements. Thus, the
customer mass can reach the information through a single advertisement.
has a great importance for e-commerce sites. This is an advertisement of the
visited sites on another site afterwards.
As well as viral marketing is a preferred method in traditional marketing, it has become more effective in the digital marketing environment. In this strategy, advertising is not done via the producer or seller. That is often preferred in blogs or e-mails.